The Branding Packages

the LOGO package / 3-4 weeks

What’s included: brand questionnaire, mood board design, logo concept presentation (includes two logo concept options), final logo design (includes primary logo, variation and mark), brand style guide (includes custom colour palette in Pantone / CMYK / RGB / HEX, brand usage guidelines and typography).

THE STARTUP PACKAGE / 4-5 WEEKS

What’s included: brand questionnaire, mood board design, logo concept presentation (includes 2 logo concept options), final logo design (includes primary logo, variation and mark), brand style guide (includes custom colour palette in Pantone / CMYK / RGB / HEX, brand usage guidelines and typography), social media graphics setup, stationery and business card design.

À la carte graphic design

If it’s not listed, I can probably still do it! What I offer: social media graphics, stationery design, business card design, flyer/ad design, menu design, postcard design, folding brochure design, booklet design, banner stand design, signage design, poster design + photo restoration services.

the branding process ↓

The Branding Process

BRAND QUESTIONNAIRE

This process starts with really getting to know you and your business, which usually kicks off with a simple conversation and then I will send you my in-depth branding questionnaire, which contains key questions that will provide me with invaluable information as I move throughout the brand design process.

MOOD BOARD

Based on your branding questionnaire, I will set to work creating the first deliverable, your brand mood board. This will set the foundation for your brand colour palette and style.

MAIN LOGO DEVELOPMENT

Now that we have established and finalized your mood board, I will move on to creating your main logo concepts. During this phase, you will receive your second project deliverable which will consist of two logo concepts to choose from.

VARIATION + SUBMARK

At this point, I will work on creating logo variations and a mark to go with your main logo. Having a few logo variations can take your brand to the next level by improving its versatility and defining your brand personality.

BRAND STYLE GUIDE

Now that your logos have been approved, gone through their respective revisions and finalized, I will compile everything into a Brand Style Guide that outlines your brand usage guidelines. Consistency in usage is key to a successful brand.

FINAL DELIVERY + FEEDBACK

All of your final deliverables are packaged up and delivered to you via Dropbox, along with instructions on how to apply your new brand. You have an opportunity to review all of the files and request any desired updates. Once the revisions are complete, congratulations, you've been branded!

Ready to start your project?

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