the branding package / 4-6 weeks

Included: Branding Questionnaire, Brand Mood Board, Four Logo Concepts, Final Logo + Variation, Final Submark/Watermark, Colour Palette, Suggested Font System, Two Brand Patterns/Textures + Brand Style Guide. 

 
 
 

THE LOGO PACKAGE / 3-4 WEEKS

Included: Branding Questionnaire, Brand Mood Board, Four Logo Concepts, Final Logo + Variation, Final Submark/Watermark, Colour Palette, Suggested Font System + Brand Style Guide.

 
 
 

a la carte graphic design

Offered: Business Card Design, Social Media Design, Stationery Design, Stamp Design, Hang Tag Design, Sticker Design, Flyer/Ad Design, Menu Design, Postcard Design, Folding Brochure Design, Booklet Design, Banner Stand Design, Signage Design + Photo Restoration Services.

 
 
 
 
 
 
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- The Branding Process -

 

CONSULTATION + BOOKING

After your initial inquiry, I will ask you some questions regarding your business, vision and goals for your brand development. This conversation will allow me to get to know you better and give you a chance to ask any questions you may have. If we are a good fit, I will put together a proposal for your project and send it your way.


BRANDING QUESTIONNAIRE

This is the part of the process where I put you to work! I will send you my branding questionnaire, which contains key questions that will provide me with invaluable information as I move throughout the branding design process. 


MOOD BOARD

Based on your branding questionnaire, I will set to work creating the first deliverable, your brand mood board. The brand mood board is a series of images, colours and graphics that will set the foundation of your brand, it is an integral part of the branding process and serves as a solid reference point for the direction of the project. 


MAIN LOGO DEVELOPMENT

Now that we have established and finalized your mood board, I will move on to creating your logo. During this phase, you will receive your second project deliverable which will consist of four logo concepts to choose from. 


VARIATION + SUBMARK

At this point, I will work on creating your logo variation and corresponding submark. As your business grows, your logo will likely appear on various media including emails, printed labels, tags, stationery, your website, apparel, web ads and sponsorships. Having logo variations is extremely important for your brand!


BRAND STYLE GUIDE

Now that your logos have been approved, gone through their respective revisions and finalized, I will create two corresponding brand patterns, design your brand elements and choose appropriate fonts to fit with your brand style and everything will be compiled into a Brand Style Guide.


FINAL DELIVERY + FEEDBACK

All of your final deliverables are packaged up and delivered to you via Dropbox, along with instructions on how to apply your new brand. You have an opportunity to review all of the files and request any desired updates. Once the revisions are complete, congratulations! You've been branded.