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UNEXPECTED JOURNEYS

Unexpected Journeys is a fun new venture in the Ottawa area, launching in 2021, this project has been a labour of love for Jennifer Sloan. When Jen noticed that Ottawa was lacking an easy, already-put-together-for-you option for booking local road trips, she knew that she had to step up to the plate and make this happen for Ottawa residents. Not only do her trips provide an exciting outing for couples, friends or the family, they also encourage local travel and spending. With Jen’s partiality to Canada’s landscape and the strong symbolism of the white pine, we were able to put together a brand that captures the Canadian spirit, with a splash of a modern feel.

Project Scope:  The Startup Package, Letter Templates, Window Decal, Envelope Template, Postcard Design & Journal Page Design

 
Colour palette